Online Marketing & Online Strategy Resources for the Australian Tourism Industry

ATDW e-Kit

Jason Bresnehan is a digital coach for Tourism Tasmania, delivering online marketing and online strategy to Tasmanian tourism operators. One of the resources being utilised in the web coaching program is the Australian Tourism Data Warehouse or ATDW's Tourism E-Kit.

You can download these tourism online marketing training resources below.

Internet: Planning my success

Initial Assessment of my website

Web Strategy; assessment and components

Web strategy; cost and timings

Finding a good web professional

Planning for a new website

Email best practices

Registering a domain name: basic

Domain name: advanced 

Organising hosting for my site 

The Internet, web 2.0 and the tourism industry 

Target marketing online

Website 101: visual design and content 

Website 101: usability and technology 

What is a content management system? 

Images and your Online Strategy

Video for your website 

Images: going online 

Security and backups

Search engines: basics

Critical components of optimising a website 

Keywords and SEO

Understanding inbound links to my site 

Sourcing inbound links

Sourcing inbound links

Converting Web Prospects to Guests

Email marketing 

Pay per click advertising Google AdWords 

Setting up a PPC campaign with Google AdWords 

Social media for tourism 

Customer reviews and TripAdvisor 


Australian Tourism Data Warehouse 

Tourism Exchange Australia 

Google Tools 

Online booking systems: basic

Online booking systems: advanced 

Tracking and reporting 

Google Analytics

Online Distribution: basic 

Online Distribution: advanced 

The complete Tourism e-kit